Copywriting, Content Design and Marketing Strategy
Natalie Taylor
Most of my career has sat under titles like Marketing Manager or Ecommerce & Marketing Manager, not copywriter or content designer. However, the thread has always been the same: making sense of a complicated range or a confusing process, then writing my way to something clearer that actually lands with the audience. This has usually taken place inside small teams without much time or budget to spare, which has taught me to work efficiently, stay close to the actual problem, and get things over the finish line.
words matter
"Off I go, rummaging about in books for sayings which please me." – Michel de Montaigne
Featured work
Wild Things Gifts
Skills employed:Content strategy · Copywriting · Category differentiation
Emile et Rose
Skills employed:Promotional strategy · Data-led decision making · Brand governance
The Book Box
Skills employed:Brand development · Retail launch · Data-led creative
direction matters
"No wind favors he who has no destined port." – Seneca